You have a great idea for your business, now you need others to know about how great it is too. Whether you’re pitching to an investor, a potential client or anyone else, you want to make your idea stick. That’s why we’re going to learn how to write the perfect elevator pitch for your business.
In yesterday’s blog post, you could read about how to improve your public speaking skills, but today we’re all about the content. How do you convince people your idea is worth their time and/or money?
Let’s get started!
What Is An Elevator Pitch?
An elevator pitch is a short, clear and convincing speech that you use to sell someone on your idea. It’s called an elevator pitch because the message could be delivered in under two minutes. If you were to get into an elevator with someone and the door closes, you have until the doors open again to convince them of your idea. Your elevator pitch should be between 150 and 250 words.
How To Write The Perfect Elevator Pitch
Follow these six steps to create an effective pitch:
- Start with a clear statement on how your idea will help your target audience. Get their attention right off the bat with one or two sentences about how they will benefit from working with you.
- Introduce yourself in one sentence. Tell them who you are.
- Tell them what you do. Use your mission statement and write about your products/services and how they help accomplish that mission.
- Talk about your target audience. Tell them who your ideas are focused on and how they help solve a problem your target audience has.
- Tell them what makes you different. Show them your unique selling point. Why should they choose you over someone else?
- Tell them how to follow-up with you if they’d like to know more. Give them your business card or some other means to get in touch with you or schedule a meeting.
Now all you have to do is piece it together, make sure you’re giving them all the important information and get out there and pitch your idea!
I’d love it if you wanted to share your pitch with us in the comments below!